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Sustainable Coffee Challenge Welcomes Twelve New Partners

October 2, 2019

Challenge Reaches 137 Total Partners

Arlington, Va. (October 2, 2019) – The Sustainable Coffee Challenge today announced twelve new partners – Enveritas, Target, 4C Services GmbH, Jacob Douwe Egberts (JDE), FARM-TRACE, Global Risk Assessment Services (GRAS), HOLONIC, ecogrounds, Fund Development Facility, Albertsons Companies, Kroger, and Sucden Coffee, Nedcoffee BV and Coffee America (which all fall under the umbrella of Sucden). They have joined the Challenge’s mission to make coffee the world’s first sustainable agricultural product and are among 137 partners, including corporations, governments, NGOs and research organizations.

Many of the new partners have already made commitments to sustainability initiatives to drive the transition to sustainable coffee:

  • Jacob Douwe Egberts has committed to 100% sustainably-sourced coffee and tea by 2025 and to invest 10 million Euros over the next 5 years to improve smallholder access to finance.
  • By 2022, 100% of Target’s Archer Farms/Good & Gather coffee in both bags and pods will be certified sustainable according to the Fair Trade USA standard or an equivalent.
  • By mid-2020, 100% of Albertsons Companies’ O Organics® coffee will be certified sustainable according to the Fair Trade USA standard or an equivalent.
  • Kroger's Simple Truth brand is committed to sourcing 100% Fair Trade Certified coffee. The company already sources 100% of its Simple Truth coffees from abroad in accordance with Fair Trade standards. New products and new coffee-growing regions—including those in the US—will become certified over the next few years.
  • Enveritas is applying geospatial and machine learning to provide coffee farmers free verification of their farms. The company verifies coffee purchases for traceability, sustainability, and positive impact. By 2020, Enveritas aims to verify 50% of the world's coffee farming communities.
  • 4C Services GmbH aims to increase sustainable and deforestation-free supply chains through analysis of satellite images and biodiversity databases worldwide. It is committed to supporting the Global Risk Assessment Services (GRAS) land use tool to add important coffee-producing countries. This will increase the capacity of the GRAS tool to map land use change, deforestation, areas of high biodiversity, protected areas and other environmentally important data for 9 coffee producing countries. Its goal is to increase the number of coffee-producing countries up to 25 by 2021.

“Having these 12 influential partners join the Challenge and make commitments to further sustainability in the sector pushes us closer to our goal of a sustainable coffee sector. Seeing Target, Albertsons Companies and JDE make public commitments to source sustainable coffee signals that sustainability is the new norm,” said Bambi Semroc, Vice President of Sustainable Markets and Strategy at Conservation International.

The Sustainable Coffee Challenge, conceived by Conservation International and Starbucks and launched during the Paris climate meetings in 2015, is uniting players from across the coffee industry – growers, traders, roasters, retailers, governments and NGOs. It works to stimulate greater demand for sustainable coffee while forming partnerships to find and scale up programs promoting improved livelihoods, nature conservation and a continued supply of coffee.

The Sustainable Coffee Challenge engages in collaborative efforts with its partners across four networks to achieve its mission: scaling up sustainable sourcing; farm renovation and rehabilitation; improved labor practices and supply and mapping and monitoring of coffee and forests.

To join as a partner, contact Valerie Beard, Manager, Sustainable Coffee Challenge at

About Conservation International

Conservation International uses science, policy and partnerships to protect the nature that people rely on for food, fresh water and livelihoods. Founded in 1987, Conservation International works in more than 30 countries on six continents to ensure a healthy, prosperous planet that supports us all. Learn more about Conservation International, the groundbreaking  "Nature Is Speaking" campaign and its series of virtual reality projects: “Drop in the Ocean”"My Africa,"  “Under the Canopy" and "Valen's Reef." Follow Conservation International's work on our Human Nature blog, FacebookTwitterInstagram and YouTube.

About the Sustainable Coffee Challenge

The Sustainable Coffee Challenge convenes, unites and urges the coffee sector and conservation partners across the industry to spur the actions and investments necessary to make coffee the first sustainable agricultural product in the world. The Challenge is committed to stimulating demand for sustainable coffee across the value chain, from the policymaking level to the final consumer. By encouraging demand for sustainable coffee, it leads to investments that enable the transition to a sustainable production and ensuring the coffee we drink is a sustainable product.