Burberry: Freedom to Go Beyond

A partnership with Burberry and Minecraft that helps gamers protect virtual worlds — and real-world forests



Burberry and Minecraft are teaming up to help Conservation International protect and restore forests in places with the most urgent needs and the greatest potential for positive impact. ‘Burberry: Freedom To Go Beyond’ is an in-game Minecraft adventure where game players are encouraged to complete various outdoor challenges and interact with the animal kingdom. By restoring balance to the game’s four realms (fire, water, air, and earth), players can return the spirit of the wild to London and free Burberry’s Equestrian Knight. As part of the game’s launch, Burberry and Minecraft will make a donation to help protect 500,000 trees and plant 25,000 trees through environmental organization Conservation International and their forest conservation efforts around the world. Support from this initiative will not only help protect and restore forest ecosystems but also help conserve critical wildlife habitats in places where Conservation International works.

Additionally, gamers can help restore balance to the planet’s critical forests in real life by supporting Conservation International’s projects around the world. For each dollar donated, you can help protect 10 trees in places such as Colombia, Peru, Madagascar, and Kenya. For just $25, gamers can help Conservation International protect an acre of forest and critical wildlife habitat in places where we work. Every acre of healthy forest ensures a home for wildlife and well-being for indigenous peoples who rely on forests for their livelihoods.



Donations made through December 31, 2022 will unlock the Burberry Character Creator Pack, which includes five custom in-game Minecraft accessories inspired by the collection*. Save the realms digitally and our forests in real life.





How it works


$25 is the average cost of resources needed to ensure one acre of land is protected — or $1 for 10 trees.



The donation confirmation page and email receipt will include a link to unlock the Burberry character creator pack. Copy the code to your Minecraft account and style your character*.



* Requires Minecraft: Bedrock Edition (sold separately) and internet access. Terms and conditions apply.



On the ground

Funds from this initiative will support Conservation International’s on-the-ground forest protection and restoration efforts around the globe such as:


© CI Peru/ Marlon del Águila

Peru, Alto Mayo Rainforest

Despite its name, the Alto Mayo Protected Forest once had some of Peru’s highest deforestation rates. With the help of partners, Conservation International is engaging communities in protecting and restoring these vital forests.

A stream runs through the forest in Mantadia National Park, Zahamena-Mantadia Corridor, Madagascar, hotspot.
© CI/photo by Sterling Zumbrunn

Madagascar, Ankeniheny-Zahamena

In Madagascar, a country with one of the highest deforestation rates globally, we work with the government and local communities to protect the few remaining intact forests. Through enhanced community and drone patrols, support for sustainable agriculture and restoration of degraded areas, we help protect the Ankeniheny-Zahamena and Ambositra Vondrozo forest corridors which harbor rich biodiversity and deliver many benefits to people.

© Charlie Shoemaker

Kenya, Chyulu Hills

Kenya’s Chyulu Hills are home to Indigenous peoples, farmers and legions of iconic wildlife. Conservation International is helping to implement a program that compensates communities for keeping the forests standing.

© Daniel Uribe

Colombia, Cispata Mangroves

On Colombia’s Caribbean coast, Conservation International is leading a project to conserve and restore mangrove forests — some of the most important, yet unsung, ecosystems in the world.


About Us

Conservation International

Since 1987, Conservation International has worked to protect more than 6 million square kilometers (2.3 million square miles) of land and sea across more than 70 countries. With offices in 30 countries and projects in more than 100 countries, Conservation International partners with governments, companies, civil society, Indigenous peoples and local communities to help people and nature thrive together.



Burberry is a British luxury brand headquartered in London, UK. Founded in 1856, Burberry is listed on the London Stock Exchange (BRBY.L) and is a constituent of the FTSE 100 index. BURBERRY, the Equestrian Knight Device, the Burberry Check and the Thomas Burberry Monogram and Print are trademarks belonging to Burberry.


Minecraft is one of the best-selling video games in history with up to 140 million monthly active players across 20 platforms. At its core, Minecraft is a game about placing blocks and going on adventures. The Minecraft franchise continues to reach new players through ongoing game updates, new experiences like Minecraft: Education Edition and Minecraft Dungeons, a diverse line of consumer products, a growing library of Marketplace content, books and an upcoming major motion picture.