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Right now, the future of coffee is uncertain. Rising temperatures, drought and changing weather patterns caused by climate change are making many key coffee-growing areas less suitable for coffee production. The only way we can ensure its future is by growing the world’s coffee in a sustainable way — protecting our forests and our farmers. The Sustainable Coffee Challenge convenes, unites and urges the coffee sector and conservation partners across the industry to spur the actions and investments necessary to make coffee the first sustainable agriculture product in the world. The Challenge is committed to stimulating demand for sustainable coffee across the value chain, from the policymaking level to the final consumer. By encouraging demand for sustainable coffee, it leads to investments that enable the transition to a sustainable production and ensuring the coffee we drink is a sustainable product. #SustainCoffee http://www.conservation.org/stories/sustainable-coffee-challenge/Pages/overview.aspx