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Coffee farmer Martiniano Moreno Alvarado looks at hybrid coffee tree at Jaltenango, Chiapas, Mexico coffee tree nursery.

One Tree For Every Bag

Starbucks’ One Tree for Every Bag commitment benefits coffee farmers

© Joshua Trujillo, Starbucks

One Bag of coffee

For every bag of coffee sold at participating Starbucks' stores in the U.S.

$0.70 donation

Starbucks contributed 70 cents to Conservation International

One tree donated to coffee farmers

Conservation International made grants to seedling nurseries that will provide new coffee trees to farmers in El Salvador, Guatemala and Mexico

Coffee trees are shown at ECOM's Jaltenango, Chiapas, Mexico coffee tree nursery
© Joshua Trujillo, Starbucks

30 million trees

For 20 years, Conservation International and Starbucks have worked together on how to produce coffee in a way that is sustainable, transparent, and good for people and the planet.

In 2015, Starbucks partnered with Conservation International and made a bold commitment. For every bag of coffee sold in participating Starbucks’ stores in the United States, one new rust-resistant coffee tree will be provided to farmers in places most impacted by coffee rust: Mexico, El Salvador and Guatemala.

As part of this commitment, coffee trees are distributed to farmers who have been most impacted by coffee rust, a plant fungus that damages millions of coffee trees around the world, making it harder for farmers to produce high-quality coffee. In less than a year, the program has provided millions of trees across the three countries – but that is not enough. To help a single coffee farm thrive again, farmers may need thousands of new trees.

Renovation — replacing old trees with new ones — is one important way to keep farms healthy and productive. Because of climate change and significant pest and disease outbreaks in recent decades, farmers in many places are in desperate need of support.

However, replanting projects can have unanticipated impacts on forest conservation. For example, if farmers cut down old growth or shade trees in addition to replacing non-productive coffee trees, the consequence of deforestation and loss of forest connectivity can lead to deterioration of water resources and biodiversity.

As a partner in this effort, Conservation International is working with Starbucks and the administrator of the nurseries to put in place the following safeguards:

  • Farmers agree not to plant the new coffee seedlings in natural forest areas.
  • Farmers agree to maintain any existing native shade tree species unless they compete significantly with the coffee trees.
  • Farmers acknowledge that the decision to participate in the program to renovate a portion of their farm was made freely.

Conservation International not only monitors the program to ensure the quality of the planting materials that farmers receive, but works closely with local suppliers to verify that the safeguards were understood and respected by those receiving seedlings.

Coffee trees grow at ECOM's Jaltenango, Chiapas, Mexico coffee tree nursery
© Joshua Trujillo, Starbucks

By the numbers

  • Starbucks donated enough funds to Conservation International to plant 30 million rust-resistant coffee trees in just one year
  • With the help of Starbucks supplier ECOM Agroindustrial Corp., the first phase of distribution took place when 10 million healthy coffee trees were distributed to farmers in need across El Salvador, Guatemala and Mexico
  • More than 6,200 farming families received new coffee trees helping to rehabilitate more than 2,500 hectares of farmland
  • Nearly 800 jobs were created to support the initial distribution of these coffee trees
  • Each healthy coffee tree will grow enough green coffee to roast and package one pound of finished coffee

 

 

Coffee farmer Dominga Araceli Santeliz Godinez at her Santa Lucia coffee farm in Chiapas, Mexico.
© Joshua Trujillo, Starbucks

With many coffee-growing regions around the world feeling the impact of coffee rust on their quality and supply of Arabica coffee, supporting coffee farm renovation with rust-resistant varietals becomes a critical element in ensuring the longevity of the industry.

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