100 million trees commitment
In April 2017, Starbucks announced that it will ensure that 100 million healthy coffee trees get into the hands of coffee farmers that need them by 2025.
This effort is part of the company’s ongoing commitment to provide comprehensive support to farmers around the world. Providing healthy trees to farmers in coffee-growing regions makes existing farmlands more productive and keeps us from expanding into forests.
It also contributes to the industry wide goal announced by The Sustainable Coffee Challenge to replant 1 billion coffee trees, to ensure positive outcomes for farmers, the industry and the environment.
This Starbucks 100 million trees commitment builds on the successful One Tree for Every Bag campaign (September 2015 through June 2017) launched to help farmers whose crops were affected by coffee rust, a plant fungus that has damaged millions of trees around the world.
Through this campaign, Starbucks contributed to Conservation International for every bag of coffee sold at participating stores in the U.S. Conservation International in turn made grants to seedling nurseries that provided new rust-resistant coffee trees directly to farmers in El Salvador, Guatemala and Mexico.