Personal Information
We will only collect and process Personal Information about you where we have lawful bases. Lawful bases include consent (where you have given consent) and our legitimate interest in operating, managing and promoting our organization, maintaining our relationship with you, providing Services to you, and protecting CI and our Sites provided that such processing shall not outweigh your rights and freedoms. Where we rely on your consent to process personal data, you have the right to withdraw or decline your consent at any time and where we rely on legitimate interests, you have the right to object. If you have any questions about the lawful bases upon which we collect and use your personal data, please contact giving@conservation.org
Examples of uses of Personal Information where you have given consent are:
- to periodically alert you to CI news and events when you signed up for the CI newsletter or other news updates
- to contact you about contests or sweepstakes you entered through our Sites and to invite you to participate in new contests and sweepstakes
- to process donations we receive from you (see also Section 4, Security)
- to make grant funding decisions, conduct funding related due diligence and administer CI funding agreements
Examples of use and sharing of Personal Information for legitimate interests are:
- to customize your web experience or content you receive via email
- to respond to your inquiries
- to encourage engagement with content on social media platforms
- for internal data analysis, for example to identify trends, determine effectiveness of past and current campaigns, enhance current online tools, and plan future digital strategies
- to conduct supporter and prospect research
- in response to a subpoena or when we are required to do so by law, for example, in response to a court order or other legal obligation
- in response to a law enforcement agency’s request
- to protect the security or confidentiality of our records
- in special cases when we have reason to believe that disclosing this information is necessary to identify, contact or bring legal action against someone who may be causing injury to or interference with our rights
- to manage corporate transitions, such as reorganizations
Information Combining, Aggregation and Analysis
We may combine and use data analysis to interpret your information and predict how likely you are to be interested in or responsive to a particular campaign or fundraising communication. If we conclude that you have the potential or interest in supporting CI’s efforts at a higher level, we may collect additional publicly available information about you or information we receive about you through data exchanges and combine and analyze that information into a donor profile, which allows us to engage with you in a customized manner that is responsive to your supporter interest. We commonly look at and combine information from data exchanges and public information resources and other data sources that you chose to make available publicly on your social media channels to give insight into your philanthropic interests and ability to support us. In addition, we may use trusted third-party companies that analyze and measure available information to assess affluence. This helps us understand more about your interests and level of potential engagement or donation. Examples of companies that assist us in this process are WealthX and Blackbaud. You can opt out of your data being combined and analyzed for prospect research by contacting us as described in Section 3 (Your Choices).
In some instances, we may combine Personal Information with Device Information or Location Information. If we do, we will treat the combined information as Personal Information as long as it is combined.
We may aggregate non-personally identifiable information collected from you and other users as well as Device Information or Location Information to produce general statistics that cannot be linked to your or any specific user and with which we attempt to provide you with a better experience on our Sites, to improve services, and to analyze and understand how our Sites are used.
Sharing
We share Personal Information with:
Service Providers and Professional Advisors. Third party companies that we engage to process information on our behalf based on our instructions and in compliance with this Privacy Notice. Some information we acquire may be collected by third party providers on our behalf. For example, when you take a quiz on CI’s website, any Personal Information you submit is stored in the database of the third-party quiz provider, where it is made available for CI to download. Your text messaging opt-in data and consent will only be shared with services providers to administer the text messaging program. These data are compiled in another trusted third-party database and customer relationship management tool.
Law enforcement agencies or government agencies. We only share information if we believe that disclosure is reasonably necessary to comply with a law, regulation or legal request; to protect the safety, rights, or property of the public, any person, or CI; or to detect, prevent, or otherwise address fraud, security or technical issues.
Affiliates. We share Personal Information with our related entities such as affiliates and subsidiaries for the purposes detailed in this Notice. If we were to engage in a merger, acquisition, bankruptcy, dissolution, reorganization, or similar transaction or proceeding that involves the transfer of the information described in this Notice, we would share your information with a party involved in such a process (for example, the successor organization of CI).
For U.S. based supporters only: We may share your information (e.g., name, email address, mailing address, phone number, whether you’ve opened the emails we send and/or clicked on links in such emails, when and how much you’ve donated) with data exchanges that share information with third parties, and directly with other organizations, which may use your Personal Information for their own purposes, including to identify and reach out to prospects (e.g., for their own outreach or to provide services and products you may be interested in) and to further share such information with third parties.
Retention
We keep your Personal Information only so long as we need it fulfill the purposes described in this Notice. When we no longer need to use your Personal Information and there is no need for us to keep it to comply with our legal or regulatory obligations, we will either remove it from our systems or depersonalize it so that you cannot be identified.