Ecotopia Launch Announcement


Harrison Ford, Conservation International Team with Game Studio Talkie to Produce New Social Game; Envision Earth-Friendly Activism Online and Off

(Los Angeles, CA) – Battle litterbugs, fight eco-enemies and create a personal utopia from the comfort of your computer chair: Talkie, an independent studio creating a highly engaging new breed of cinematic, story-driven social games, will launch its first game, Ecotopia™, on Facebook on April 4, 2011.

Ecotopia, a free-to-play game with a social conscience, advances the popular city-building game model as it aims to wrap fun and compelling gameplay with philanthropy and real-world involvement via the world’s largest social networking site. Ecotopia is the first social game to encourage and empower users to conduct environmental good in the real world which can be redeemed for rewards in the game world.

In this eco-friendly heroes-versus-villains Facebook adventure, Ecotopia players begin with a dirty, uninhabitable environment and must generate resources by completing immersive in-game missions. Resources are then used to develop a colorful and exciting sustainable city that players can customize to create their own utopia. Players can also connect with their Facebook friends, sending gifts to each other and visiting neighboring maps to perform helpful actions. In a feature new to social gaming, players will also be heavily rewarded for performing real-world acts of sustainability and incorporating them into their Ecotopia gaming experience.

Talkie is developing Ecotopia in association with Conservation International (CI), a global non-profit organization that leverages strategic partnerships to protect and sustainably manage nature for the long term benefit of people. 

“As a passionate supporter of Conservation International’s work, I am excited that Talkie and CI are collaborating on Ecotopia,” said Harrison Ford, Vice Chairman of the organization’s Board of Directors. “This game represents a refreshing new way to engage millions of people in addressing critical environmental issues and finding solutions that work for the wellbeing of humanity.”

“Ecotopia creates awareness, engagement and activism,” said Larry Bond, Chairman of Talkie. “For the first time, we can fundamentally change the rules on how philanthropic organizations can connect to the 300 million people that play casual games on Facebook each day. I can’t wait for more people to learn how fun and easy protecting the environment can be through the broad reach and engaging play of Ecotopia on Facebook.”

While progressing in the game, Ecotopia players will discover ever more about Conservation International and its initiatives, which support nature’s ability to protect our climate, food, fresh water, health and cultural security. The non-governmental organization, which has staff and partners working in nearly 40 countries around the globe, is committed to preserving the contributions of all species on Earth, conserving healthy landscapes and seascapes, empowering local communities and promoting sustainable economic development.

“Working with Talkie to bring Ecotopia to Facebook provides us another way to create a personal connection to the public, whether it’s an environmental crusader, an eco-conscious recycler, or equally important someone who has never really thought about their global impact,” said Peter Seligmann, Chairman, CEO and Founder of Conservation International. “Talkie’s new game will empower users to get excited about protecting nature and making environmentally-smart decisions in their everyday life.”

Ecotopia will be free-to-play across a variety of social media platforms. The first version will launch on Facebook this spring.

“We founded Talkie to give the world the next great social gaming experience, while rewarding them for performing real-world acts that can potentially make a significant environmental difference,” said Chris Swain, founder and CEO of Talkie, and a professor and research institute director at the USC School of Cinematic Arts, Interactive Media Division. The USC program is the top rated program in the country by the Princeton Review.

“Working with Conservation International will allow us to launch with a game that is not only fun and immersive, but that lets players have a positive effect on the real world through gameplay. Ecotopia is more than a ‘green’ gaming application – it’s a great game that also happens to encourage players to make a real difference both at home and, hopefully, on a global scale.”

For more information on Ecotopia, please become a fan of the game’s official Facebook page, or the Talkie official website.


For media inquiries:

For Conservation International:
Kim McCabe, Media Director
Conservation International
(w) +1 703-341-2546; (m) +1 202-203-9927

For Talkie:
Miranda Gooding / Nathalie Nourian
Wonacott Communications, LLC
(310) 477-2871, Ext. 672 / 674 /


About Conservation International (CI)
Building upon a strong foundation of science, partnership and field demonstration, CI empowers societies to responsibly and sustainably care for nature, our global biodiversity for the well-being of humanity. With headquarters in Washington, DC, CI works in more than 40 countries on four continents. For more information, visit:

About Talkie
Talkie is an independent studio creating a new breed of highly engaging cinematic, story-driven social games. Founded in 2010 by CEO Chris Swain, a gaming industry pioneer, professor at University of Southern California and co-founder of the Electronic Arts Game Innovation Lab at USC. Talkie’s games feature state-of-the-art illustration and design and industry-leading gameplay mechanics designed to work across multiple social networks for a flexible, scalable gameplay experience. Talkie both creates its own games and licenses its technology platform to content owners world-wide, enabling the creation of branded social games based on original IP as well as existing entertainment properties. Talkie’s first social game, the eco-friendly Ecotopia, will launch on April 4, 2011, on Facebook. For more information, please visit

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