Campaign is Halfway to Million Dollar Goal
Arlington, Va. (December 8, 2014)
– Nature is speaking, and for the first time ever people around the world have shown they're hearing nature's voice through social media. In just 11 weeks, more than 500,000 people have shared nature's voice using the #NatureIsSpeaking hashtag.
The campaign has drawn attention to nature's urgent message: Nature doesn't need people. People need nature. To encourage widespread sharing of this message, HP partnered with Conservation International to donate $1 for every use, click, share, like or favorite of #NatureIsSpeaking on key social media platforms, up to $1 million*. With 500,000 actions taken, $500,000 has been raised to help protect our environment.
"Our partnership with HP is critical to our conservation work," said Conservation International Chairman and CEO Peter Seligmann. "It's great to see our message is resonating with people around the globe. We have reached the halfway mark, but now we need more people to get involved. Another half million dollars is still on the table."
The Nature Is Speaking
campaign centers on a series of short films voiced by some of the biggest names in Hollywood, including Penélope Cruz, Harrison Ford, Edward Norton, Lupita Nyong'o, Robert Redford, Julia Roberts and Ian Somerhalder. Conservation International worked with the Audience Behavior Lab (ABL), a division of TBWA\Media Arts Lab, to create the film series under the creative direction of TBWA\MAL Chairman, Lee Clow.
The partnership between Conservation International and HP goes beyond the Nature Is Speaking
campaign. Over the past two years, HP has been working with Conservation International on HP Earth Insights
, an initiative that uses the company's big data technology and expertise to create an early warning system for threatened species and help enable everyone to better listen to nature. In addition, Conservation International is using HP Explore
technology to track the spread of #NatureIsSpeaking and to monitor the online conversation about nature.
"The Nature Is Speaking campaign helps connect people to what nature is saying while also bringing awareness to the impacts humans are making on the environment," said Gabi Zedlmayer, vice president and Chief Progress Officer, HP. "Campaigns like this, along with partnerships such as HP Earth Insights, clearly illustrate how all of us—consumers, corporations, non-profits, and governments—can work together to protect our precious natural resources."
The Nature Is Speaking
films, along with behind the scenes
footage by some of the actors, are available to view and embed from www.NatureIsSpeaking.org
. The campaign and conversation will continue in 2015 with new films and more opportunities for people to get involved and take action.About Conservation International (CI)
Since 1987, Conservation International has been working to improve human well-being through the care of nature. With the guiding principle that nature doesn't need people, but people need nature for food, water, health and livelihoods—CI works with more than 1,000 partners around the world to ensure a healthy, more prosperous planet that supports the well-being of people. Learn more about CI
and the Nature Is Speaking
campaign, and follow CI's work on Facebook
* Every public use of #NatureIsSpeaking on Twitter, Facebook, Instagram, G+ and YouTube; likes and clicks on Facebook; shares and likes on YouTube; and favorites on Twitter and Instagram.