Arlington, Va. (March 7, 2017) — Anastasia Khoo has been named Chief Marketing Officer of Conservation International (CI). Khoo joins CI from the Human Rights Campaign (HRC), where she led historic communications and marketing campaigns for the organization as Chief Marketing Officer. Her appointment was announced by Peter Seligmann, Chairman and CEO of CI. Khoo will join CI on April 3.
Khoo is an award-winning marketer whose experience at HRC spans several landmark Supreme Court decisions, four election cycles and numerous campaigns that have helped change the course of history. “Anastasia is a gifted and strategic marketer who has set new standards for modern-day campaigns,” said Conservation International’s Chairman and CEO Peter Seligmann, who noted that her appointment followed an extensive national search. “We are thrilled to have her join our leadership team and bring her intellectual passion and storytelling abilities to some of the most important issues facing the planet.”
Dr. M. Sanjayan, Conservation International’s Executive Vice President and Senior Scientist added: “I have long admired Anastasia’s ability to engage audiences in ways that result in lasting change. Her timing in joining CI couldn’t be better. More than ever before, our message – that people need nature – is urgent and relevant, especially to the younger generations who are so crucial to our mission.”
During Khoo’s 11-year tenure with HRC, she powerfully used data and technology to deliver a series of ground-breaking marketing and communications campaigns around critical moments in America’s history such as the recent Obergefell v. Hodges marriage equality decision, the repeal of “Don’t Ask, Don’t Tell” and the introduction of the Equality Act. She was the architect of HRC’s 2013 record-breaking “red equal sign” campaign that became Facebook’s most viral campaign in the platform’s history and most recently, the #LoveWins effort that garnered over 7 million retweets worldwide.
Her work has earned top honors including Mashable’s “Best Social Media Campaign”, PR Week’s “Best Digital Campaign”, Shorty Award for Social Good & “Best Facebook Campaign”, APA Pollie Gold, PR News’ “Best Social Good Campaign”, and SXSW’s prestigious “Best Digital Campaign”, “Best Social Media Campaign” and the highly-coveted “Best in Show” awards. Khoo has also received a wide variety of accolades including “Digital Innovator of the Year”, “Gamechanger” and PR News “Top Women in PR.” Most recently, Khoo joined an elite group of PR professionals to earn the “Champion of PR” award distinction from PR Week.
Khoo is also a widely sought-after commentator by top media outlets, including The Today Show, The New Yorker, Washington Post, Stanford Social Innovation Review and Marketing Power. Her appearances also include conferences such as The Guardian’s Activate London Summit, Mashable Social Good and SXSW.
Prior to HRC, Khoo spent six years with Greenpeace, developing its brand and communications strategy. Khoo holds a bachelor’s degree from Dickinson College. She will be based at CI’s headquarters in Arlington, Va.
About Conservation International (CI)
Building upon a strong foundation of science, partnership and field demonstration, CI empowers societies to responsibly and sustainably care for nature, our global biodiversity for the well-being of people. Founded in 1987, CI is headquartered in the Washington, D.C. area and employs more than 800 staff in 30 countries on six continents, and has nearly 1,000 partners around the world. For more information, please visit our website at: www.conservation.org/ or visit us on Facebook, YouTube and Twitter.