VENTURA, CA — Patagonia Inc., the environmentally minded apparel company, and some of music's most talented artists, including Pearl Jam have come together to form the Patagonia Music Collective in an effort to fund environmental activism.
The collective brings together musicians, fans and grassroots environmental groups. Artists, such as Pearl Jam, have donated unreleased tracks that will be sold for $.99 with net proceeds going directly to the artist's favorite environmental group.
Pearl Jam and Patagonia have joined together to benefit Conservation International's Global Marine Division (CI). When a fan, activist or customer purchases "Oceans (Live)" for $.99 via the Patagonia Music Collective, net proceeds will directly go to Conservation International's marine work, in the artist's name.
CI's Global Marine Division works in Seascapes, Oceanscapes and High Seas throughout the world to study, design and implement solutions that address the greatest challenges to the ocean, including unsustainable fishing, global climate change, habitat destruction, invasive species and pollution – which collectively have led to a crippling decline in ocean health.
Stone Gossard, Pearl Jam guitarist and strong CI supporter, is a committed environmentalist who has long used his influence to further not only marine conservation, but to effect change around the world through direct involvement in many environmental and socially conscious issues.
In promoting the initiative, Gossard told reporters he is hopeful "there's an opportunity for some real change to happen".
"Patagonia is always looking for unique ways, above and beyond the 1 percent of sales we donate annually, to help fund the environmental movement," notes Rob BonDurant, Patagonia's VP of Marketing, "Musicians have been approaching Patagonia for years asking how they can be involved in the enviro work we do. This is our answer. Artists generously donate unreleased tracks – and the enviro group receives money from the song's sales to fund its work. We are very excited about facilitating a direct connection between an artist's fans and the grassroots groups working to save the planet. We're hopeful fans will learn more about the group and cause their favorite artist supports and personally get involved."
Patagonia views the "collective" as a new model for green giving, as well as a way to engage a non-Patagonia demographic in environmental activism. The Patagonia Music Collective will launch with 24 tracks with additional tracks released each subsequent week from established acts and emerging artists. Exclusive compilation records and more will be available at varying intervals at Patagonia stores worldwide.
Other musicians on board so far include Jack Johnson, Pearl Jam, Bonnie Raitt and Jon Cleary, Maroon 5, Philip Glass, Zac Brown Band, moe., The Bad Plus, Blitzen Trapper, Mason Jennings, John Scofield, Piers Faccini, Switchfoot, Brett Dennen, Ky-Mani Marley, Sun Kil Moon, Umphrey's McGee, Ben Solee, RaRa Riot, Spoek Mathambo, Taj Mahal, Toad the Wet Sprocket, Drive By Truckers, Bobby Long, String Cheese Incident, Ki: Theory, Moondoggies, Vusi Mahlesela, Disco Biscuits, O.A.R., Ziggy Marley, Los Lobos, Dawes, Abigail Washburn, Big Head Todd & the Monsters, Brandi Carlile and many more.
The tracks will be available at www.patagonia.com/music , through a dedicated iPhone® app and a web widget player on participating artist's websites. Fulfillment will be handled by iTunes®.
About Conservation International:
Building upon a strong foundation of science, partnership and field demonstration, CI empowers societies to responsibly and sustainably care for nature, our global biodiversity for the well-being of humanity. With headquarters in Washington, DC, CI works in more than 40 countries on four continents. For more information, visit: www.conservation.org
Patagonia, with sales last year of over $333M, is noted internationally for its commitment to product quality and environmental activism. In Fall 2011, the Company's entire product line will be recyclable thorough its Common Threads Recycling Program. The company also advocates corporate transparency through its interactive website, The Footprint Chronicles®, which outlines the environmental and social footprint of individual products. Patagonia was featured as The Coolest Company on the Planet on Fortune Magazine's April 2007 cover.