The Sustainable Coffee Challenge is a catalyst for making coffee the world’s first sustainable agricultural product.
We are a dynamic and diverse coalition from across the sector, united in the belief that it is possible to grow coffee while ensuring the prosperity and wellbeing of farmers and conserving forest, water and soil.
Making coffee sustainable is key to meeting the future coffee demands. Climate change is affecting growing conditions, market volatility has significantly lowered prices, aging coffee trees are declining in productivity, and the next generation of coffee farmers are seeking economic alternatives for their livelihoods. These are complex issues that require a wide range of solutions and commitments.
Every individual, business and organization involved with coffee has a role to play.
The Sustainable Coffee Challenge convenes, unites and urges the coffee sector and conservation partners across the industry to spur the actions and investments necessary to make coffee the first sustainable agriculture product in the world. The Challenge is committed to stimulating demand for sustainable coffee across the value chain, from the policymaking level to the final consumer. By encouraging demand for sustainable coffee, it leads to investments that enable the transition to a sustainable production and ensuring the coffee we drink is a sustainable product.
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