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EditPhoto Title:One Tree For Every Bag
EditPhoto Description:​STARBUCKS’ ONE TREE FOR EVERY BAG COMMITMENT BENEFITS COFFEE FARMERS
EditImage Url:/SiteCollectionImages/ci_78100088.jpg
EditImage Description:Coffee famer Martiniano Moreno Alvarado looks at a hybrid coffee tree at ECOM's Jaltenango, Chiapas, Mexico coffee tree nursery.
EditPhoto Credit:© Joshua Trujillo, Starbucks
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EditCircle color:fact--brown    
EditCircle icon:C3Aicn-Coffee_Bag_Icon_V3
EditResult value:One bag
EditResult field:of coffee
EditText:For every bag of coffee sold at participating Starbucks’ stores in the US

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EditCircle icon:C3Aicn-coins
EditResult value:$0.70
EditResult field:donation
EditText:Starbucks will contribute 70 cents (the cost of a coffee tree) to Conservation International

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EditCircle icon:C3Aicn-Coffee_Sapling_Icon_v2
EditResult value:One tree
EditResult field:donated to coffee farmers
EditText:CI will make grants to seedling nurseries that will provide new coffee trees to farmers in El Salvador, Guatemala and Mexico
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EditSection Title:18 million trees and counting
EditSection Title Style:h3Green
     
    EditImage URL:/SiteCollectionImages/ci_23714634.jpg
    EditImage Description:Coffee trees are shown at ECOM's Jaltenango, Chiapas, Mexico coffee tree nursery.
    EditText:

    For more than 15 years, Conservation International and Starbucks have worked together on how to produce coffee in a way that is sustainable, transparent, and good for people and the planet.

    In 2015, Starbucks partnered with Conservation International and made a bold commitment. For every bag of coffee sold in participating Starbucks’ stores in the United States, one new rust-resistant coffee tree will be provided to farmers in places most impacted by coffee rust: Mexico, El Salvador and Guatemala.

    As part of this commitment, coffee trees are distributed to farmers who have been most impacted by coffee rust, a plant fungus that damages millions of coffee trees around the world, making it harder for farmers to produce high-quality coffee. In less than a year, the program has provided millions of trees across the three countries – but that is not enough. To help a single coffee farm thrive again, farmers may need thousands of new trees.

    Renovation — replacing old trees with new ones — is one important way to keep farms healthy and productive. Because of climate change and significant pest and disease outbreaks in recent decades, farmers in many places are in desperate need of support.

    However, replanting projects can have unanticipated impacts on forest conservation. For example, if farmers cut down old growth or shade trees in addition to replacing non-productive coffee trees, the consequence of deforestation and loss of forest connectivity can lead to deterioration of water resources and biodiversity.

    As a partner in this effort, CI is working with Starbucks and the administrator of the nurseries to put in place the following safeguards:

    • Farmers agree not to plant the new coffee seedlings in natural forest areas.
    • Farmers agree to maintain any existing native shade tree species unless they compete significantly with the coffee trees.
    • Farmers acknowledge that the decision to participate in the program to renovate a portion of their farm was made freely.

    Conservation International not only monitors the program to ensure the quality of the planting materials that farmers receive, but works closely with local suppliers to verify that the safeguards were understood and respected by those receiving seedlings.

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    EditPhoto Credit: © Joshua Trujillo, Starbucks
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    EditImage:/SiteCollectionImages/ci_73664035.jpg
    EditImage Alt Text:Coffee trees grow at ECOM's Jaltenango, Chiapas, Mexico coffee tree nursery.
    EditTitle:By the numbers
    EditSubtitle:To date:
    EditText:
    • Starbucks has donated enough funds to Conservation International to plant 18 million rust-resistant coffee trees in just one year
    • This summer, with the help of Starbucks supplier ECOM Agroindustrial Corp., the first phase of distribution began when 10 million healthy coffee trees were distributed to farmers in need across El Salvador, Guatemala and Mexico
    • More than 6,200 farming families received new coffee trees helping to rehabilitate more than 2,500 hectares of farmland
    • Nearly 800 jobs were created to support the initial distribution of these coffee trees
    • Each healthy coffee tree will grow enough green coffee to roast and package one pound of finished coffee
    EditPhoto Credit: © Joshua Trujillo, Starbucks
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      EditImage URL:/sitecollectionimages/ci_13205132.jpg
      EditImage Description:Coffee farmer Dominga Araceli Santeliz Godinez at her Santa Lucia coffee farm in Chiapas, Mexico.
      EditText:

      With many coffee-growing regions around the world feeling the impact of coffee rust on their quality and supply of Arabica coffee, supporting coffee farm renovation with rust-resistant varietals becomes a critical element in ensuring the longevity of the industry.

      In celebration of National Coffee Day on September 29, 2016, Starbucks and Conservation International are continuing the “One Tree for Every Bag” commitment for the second year. Every time a customer purchases a bag of coffee in one of Starbucks’ participating U.S. stores, Starbucks will help plant a rust-resistant coffee tree. So, on National Coffee Day, and every day, your purchase is helping to make sure that your coffee benefits farmers and the long-term viability of the industry.

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      EditPhoto Credit: © Joshua Trujillo, Starbucks
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      Call to Action 2 Across (Email + Donate)

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      Newsletter

      EditNewsletter Title:WANT TO LEARN MORE?
      EditNewsletter Message:Learn how CI is working with partners to protect forests and the people who rely on them.
      EditNewsletter Confirmation Message Title:Thank you for joining
      EditNewsletter Confirmation Message Text:We can't protect the planet without your support​
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      Donate

      EditDonate Title:DONATE
      EditDonate Message:Whether it is 70 cents or 70 dollars, you can help support CI as we aid farmers around the world.
      EditDonate Button Text:Give now
      EditDonate Button Link:/donate
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