For more than 15 years, Conservation International and Starbucks have worked together on how to produce coffee in a way that is sustainable, transparent, and good for people and the planet.
In celebration of National Coffee Day, CI and Starbucks have teamed up again. Starbucks will contribute 70 cents (the cost of a new tree) to CI for every bag of coffee sold at participating stores in the US. CI will in turn make grants to seedling nurseries that will provide new coffee trees directly to farmers in El Salvador, Guatemala and Mexico.
Renovation — replacing old trees with new ones — is one important way to keep farms healthy and productive. Because of climate change and significant pest and disease outbreaks in recent decades, farmers in many places are in desperate need of support.
Any re-planting project, however, can have unanticipated impacts on forest conservation and coffee producers. For example, farmers could cut down forests or shade trees rather than replacing existing coffee trees, or they could feel pressured to participate in the program.
As a partner in this effort, CI is working with Starbucks and the administrator of the nurseries to put in place the following safeguards:
- Farmers agree not to plant the new coffee seedlings in natural forest areas.
- Farmers agree to maintain any existing native shade tree species unless they compete significantly with the coffee trees.
- Farmers acknowledge that the decision to participate in the program to rejuvenate a portion of their farm was made freely.
CI will monitor these safeguards to ensure fairness and compliance so on National Coffee Day, and every day, your purchase is helping to make sure Starbucks’ coffee is produced in a way that is sustainable, transparent, and good for people and the planet.