The global agricultural sector – including both ranching and farming – faces enormous challenges in meeting the 21st century's growing demand for food and fuel without eroding the natural resources and ecological systems upon which agriculture and humanity depend.

We believe that companies affecting large percentages of the global agricultural commodity production should promote practices that conserve biodiversity and protect ecosystem services.

We urge leading companies operating in globally significant regions for agriculture and ecosystem services to promote terrestrial carbon methodologies and related market mechanisms that create incentives for widespread adoption of best practices, promote adoption of improved farming and landscape management practices that protect and restore healthy ecosystems, and monitor and evaluate conservation and human well-being benefits of these efforts.