Starbucks and Conservation International Debut Shade Grown Mexico
- A new shade-grown coffee harvested from farms supported by the partnership between Conservation International (CI) and Starbucks (Nasdaq:SBUX) will be available in Starbucks stores beginning the second week of August. The Shade Grown Mexico is grown using environmentally sound agricultural methods that help protect tropical forests in southern Mexico.
The single origin coffee is a direct result of the partnership between CI and Starbucks, which was announced earlier this year. The Shade Grown Mexico is a new selection within the Lively ImpressionsTM
coffee family. It is a light-to-medium coffee with bold acidity and a crisp, refreshing finish. The coffee is also available online at www.starbucks.com.
"We are very excited about offering a high quality shade coffee as a result of our partnership with CI," said Orin Smith, Starbucks president and COO. "By working together with CI and shade coffee farmers in Chiapas, we are having a positive impact in protecting our rich and fragile tropical forests."
The Shade Grown Mexico coffee comes exclusively from farms in the surrounding El Triunfo Biosphere Reserve in Chiapas, Mexico. CI promotes practices such as water and soil conservation, crop diversification, and chemical fertilizer and pesticide reduction that help protect the forest, streams, and wildlife surrounding the reserve. Starbucks provides financial support to the project and offers technical advice to farmers to raise the quality of their coffee.
El Triunfo Biosphere Reserve harbors the last remaining cloud forest in southern Mexico. It is within the Mesoamerica hotspot, one of 25 highly threatened areas designated by CI. All together, the threatened areas claim more than 60 percent of total terrestrial diversity in less than 2 percent of the Earth's land area. Rare species such as the resplendent quetzal and the jaguar make their home in the reserve.
"We are thrilled to give Starbucks customers the opportunity to support conservation with a great cup of coffee," said Peter Seligmann, Chairman and CEO of Conservation International. "This joint effort shows that coffee grown in an environmentally conscious way can protect endangered biodiversity while providing valuable economic benefits for local communities."