– With a new theme, a new design, a globally-diverse but unified voice and a unique logo meant to spark curiosity, today Conservation International (CI) announced the re-launch of its institutional blog under the name Human Nature
. The new blog seeks to remind people how fundamentally their well-being is tied to the natural environment and its services. It also aims to more explicitly express CI’s recent mission shift, which focuses on helping society adopt the conservation of nature as the foundation of development and to responsibly and sustainably safeguard its benefits.
Edited and published from CI’s world headquarters outside Washington, D.C., but aggregating content from a diverse team of contributors from Peru to Papua New Guinea, Human Nature endeavors to share knowledge, share inspiration and share its journey with readers, who are invited to follow along via the blog’s RSS feed
The common thread connecting the organization’s diverse team of scientists, economists, indigenous partners, policy advisers, sustainability leaders and senior executives is the shared belief in the organization’s fundamental premise that people need nature not only to thrive, but survive. Raising awareness of this basic, but often forgotten, dependency is especially urgent; as the human population continues to grow, soaring demands for food, energy and water threaten to push nature past its ability to provide adequate life support systems.
“CI has some of the most passionate, dedicated and knowledgeable experts in the field of conservation-based development, working tirelessly in some of the most amazing places left on Earth. But the pressures confronting them are immense,” said CI Vice President for News and Publicity Kim McCabe. “Being able to vicariously see what they see, learn what they learn, and read about innovations and successes they deliver is an enlightening window into progress on CI’s ambitious strategy. I feel a little more energized, motivated and optimistic with each post I read.”
In Human Nature’s logo, the two words share one “n”, a design that calls attention to the essential connections between people’s well-being and nature’s. This fact may seem obvious, but it is often overlooked or marginalized in development and investment decisions.
Managing Editor Molly Bergen, who will write, curate and publish content from contributors around the globe, noted the disconnection. “In our increasingly urbanized, wired world, many people have become dangerously disconnected from the natural gifts that sustain us. With Human Nature, we hope to show how natural ecosystems underpin all of the benefits and services we depend upon, such as a stable climate, abundant supplies of food and fresh water, safeguards for human health, the provision of cultural services and abundant biodiversity, and we’ll communicate our measurable progress in securing these benefits for people.”
Visitors to Human Nature will be able to select specific issues of particular interest from a list of topics that point toward CI’s primary areas of work, such as building climate resilience, corporate sustainability, innovative conservation finance, biodiversity science, indigenous and traditional communities and ocean health. There will also be a focus on “natural capital” — the valuation and accounting of goods and services that humans derive from nature — and the solutions that can be found to preserve it while adapting to the challenges of living in a modern world.
Content can additionally be searched by author
, date, or geographic region via an interactive map
that enables browsing by country. Human Nature’s wide range of blog posts will include:
- Commentary from CI’s global thought leaders and valued partners, including CI co-founder and CEO Peter Seligmann, CI President Dr. Russell Mittermeier, Chief Ocean Scientist Dr. Greg Stone and environmental economist, trustee and UNEP Goodwill Ambassador Dr. Pavan Sukhdev. Past guest authors have included actor and CI Vice Chairman Harrison Ford, famed oceanographer Dr. Sylvia Earle, and National Geographic photojournalist Brian Skerry.
- Insights into our field work around the world, from searching for undiscovered species in Suriname to reporting from inside late-breaking climate policy discussions at international meetings to sharing best practices from sustainable coffee production with Starbucks in Indonesia.
- Photos and videos that visually showcase the beauty of and threats to our natural world from CI’s global work in Africa, the Americas, Asia and the Pacific Islands. Past video from CI’s blog has gone “viral,” generating thousands and even millions of views, shares and opportunities to see it, such as the 2012 underwater video recorded by a CI marine biologist of a whale shark in Indonesia, cleverly sucking fish out of a fishing net, which currently has 2.3 million views on YouTube.
Originally launched in April 2009 but unnamed until now, CI’s blog was first created as a communications tool to document competitor updates in the Great Turtle Race, a past event that tracked the migration of sea turtles from Canada to the Caribbean. Since then, the blog has expanded to include dozens of regular contributors writing on a variety of topics from around the world, with more than 740 posts published, and views from 150 countries.
Peers, supporters and partners
of Conservation International are invited to bookmark and follow Human Nature
to gain a window into the organization’s work and to link to the blog and republish its content with appropriate credit to CI and the author. Journalists are also encouraged to browse the blog for story leads and sources, and to email CI’s News + Media Team
with interview or information requests.
Note to editors:
For more information, contact:
Managing Editor, Molly Bergen: firstname.lastname@example.org
+1-703-341-2459 (United States)
About Conservation International (CI) - Building upon a strong foundation of science, partnership and field demonstration, CI empowers societies to responsibly and sustainably care for nature, our global biodiversity, for the long term well-being of people. Founded in 1987, CI has headquarters in the Washington D.C. area, and more than 800 employees working in nearly 22 countries on four continents, plus 1,000+ partners around the world. For more information, please visit: www.conservation.org
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