From January 16 until February 14, Madécasse Chocolate Company is donating to CI 25% of the sales of a specially-created Conservation International gift set or 25% of the sale of any customer’s purchases using this special link. Customers can also type “CI” in Madecasse’s comment box at checkout to have 25% of their online purchase help support CI’s work to ensure a healthy and sustainable planet for us all.
In 2012, Verde Ventures
, an investment fund founded by CI, made a $275,000 loan and began to provide technical support to Madécasse to assist in the company’s expansion efforts in Madagascar. Promoting sustainable business practices is a key element to conserving the unique habitats of Madagascar, where very few sustainable economic opportunities for rural populations exist. Working in the northern region of the country, Madécasse produces fine chocolate and vanilla products grown in the area adjacent to the Tsaratanana Nature Reserve.
The company directly supports local farmers by providing training and equipment that improves product quality and yields – in addition to purchasing the product at a premium. Madécasse is one of the only companies in Madagascar that also processes the cocoa into chocolate before it leaves the country. Keeping many of the aspects of the supply chain in country helps ensure jobs and production knowledge stay in Madagascar, while incentivizing sustainable methods of forest farming.
For more information about Madécasse, please visit madecasse.com