Our partnership with Alpargatas, the company that owns the Havaianas brand, focuses on the development of an awareness campaign and the dissemination of conservation messages around the launch of a brand new collection of flip-flop sandals based on the biodiversity of Brazilian marine ecosystems. A portion of the product’s sales will be dedicated to finance marine conservation projects in Brazil.
Together, CI and Alpargatas (Havaianas) aim to disseminate science-based and appealing information to a wide audience—national and international—to increase awareness of marine biodiversity and the need for its conservation. The partnership project will also support inventories, monitoring and other studies on Brazilian marine ecosystems, focusing primarily in the Abrolhos Seascape.
More information about Alpargatas and Havaianas is available on www.alpargatas.com and www.havaianas.com.