Why is Zynga teaming up with Conservation International (CI)? Because the ocean is Earth’s greatest asset — and a key part of the planet’s life support system. And because CI has years of experience protecting it.
It covers 70 percent of Earth’s surface. It provides as much as 80 percent of Earth’s oxygen. And it provides the main protein source, in the form of seafood, for 1 billion people.
Put simply, a healthy ocean is vital for the health of people around the world.
In summer 2013, CI and Zynga are giving players of Bubble Safari Ocean, a game which can be accessed from Facebook, the opportunity to support ocean health. When players purchase an unlimited energy pack, Zynga will donate 70 percent of the proceeds for the item to CI’s global marine program. These purchases will help CI protect tuna breeding grounds, the mangroves that protect our shores and much more.
Earlier in 2013, Zynga gave players the chance to buy a limited edition Earth Day “helmet” for their custom avatar on Zynga.com. The campaign resulted in nearly $5,000 in player contributions — funding that will support CI’s global marine work.
For more information about Zynga, visit http://company.zynga.com.