Operating in the regions adjacent to the Tsaratanana Nature Reserve in Northern Madagascar, Madécasse partners with local farmers to provide an economic justification for the provision of sustainably grown cocoa. In addition, as is evidenced by the firm’s intervention in Anjiabory, Madécasse is also committed to assisting farmers to move up the cocoa value chain by building local capacity to dry and store cocoa, reducing their vulnerability to product spoilage.
In December 2012 , VV provided a investment of $275,000 to Madecasse to significantly improve their impacts in a priority region of Madagascar and permit them to increase production and sales.
The cultivation of cocoa in this region of Madagascar contributes to a wide variety of ecosystem services, including: preventing erosion, promoting topsoil formation, preserving hydrological cycles, ensuring carbon sequestration, and providing buffer habitats and corridors for the region. This cultivation system also supports slope cover and forests acts as a buffer against cyclone damage including flooding and landslides. Preservation of the ecosystem in those regions is critical to provide the adequate climate for food crops to grow.
While Africa produces over 70% of the world’s cocoa, source countries typically receive less than 1% of the total supply chain value. Madécasse seeks to change this dynamic, not only by ensuring the farmers receive higher returns through increased capacity, but also by producing and packaging product in Madagascar for export, thus generating and securing jobs. While still an issue, unlike other sectors such as tourism, this supply chain is less influenced by country risk issues.