Havaianas, the world’s most stylish and comfortable flip-flop, has created a collection of limited edition sandals to commemorate its partnership with Conservation International. This global charity is an environmental non-profit organization addressing both terrestrial and marine areas concentrating on preserving our Earth’s resources.
To honor this partnership, Havaianas has designed the limited edition “Conservation International” collection and has pledged to donate seven percent of sales from the three Conservation International designs to the charity with projections to reach approximately $100,000 per year. “As the original brand from Brazil, Havaianas has the opportunity and the responsibility to promote the preservation of Brazilian nature. Havaianas has donated over $1 million to local conservation projects over the last six years and we expect that the global reach of Conservation International increases our impact in preserving one of the richest biodiversities on the planet.” Afonso Sugiyama, Havaianas USA President.
The line was inspired by Brazilian marine life and created with the hopes of increasing awareness amongst an international audience about marine ecosystem biodiversity. The funds donated by Havaianas will support science-based inventories, monitoring and other studies on Brazilian marine ecosystems, focusing on the Abrolhos Bank, a collection of volcanic islands and coral reefs off the Brazilian state of Bahia that comprise the largest and most biologically diverse reef system in the South Atlantic. “We at Conservation International are very excited about the new partnership with Havaianas, the cool sandal that started in the tropics and became a successful global brand. We are confident that through the new collection we will be able to reach new worldwide audiences, establishing innovative relationships and creating awareness around the importance of marine life to human well being.” Marcia Cota, South America Development Director.
The Conservation International sandals will be available at www.us.havaianas.com on May 6th for $24.
###
About Havaianas:
Havaianas flip-flops are truly the best rubber flip-flops in the world. The ultra-high quality of Havaianas is due to a top secret rubber recipe that makes the flip-flops as soft as marshmallows. While there are many copy-cats in the marketplace, Havaianas fans know there is no substitute for authentic comfort and style. Havaianas are continuously showcased on fashion show runways around the world and can often be spotted at some of the world’s highest caliber events. An affordable luxury since 1962, every pair is still lovingly designed and manufactured in Brazil – offering hundreds of unique colors and patterns to fit your every style and need! www.havaianasus.com
About Conservation International (CI):
Building upon a strong foundation of science, partnership and field demonstration, CI empowers societies to responsibly and sustainably care for nature, our global biodiversity, for the well-being of humanity. With headquarters in Washington, D.C., CI works in more than 40 countries on four continents. For more information about CI, visit www.conservation.org