Bala Cynwyd, PA and Arlington, VA – Entercom Communications Corporation announced today it has awarded Conservation International (CI) a grant of airtime on its radio stations worth $1 million. The grant will go toward raising awareness around a CI convened coalition called Team Earth, which was created as a platform to address some of the most pressing environmental issues of our day. Kicking off the grant, Entercom and CI produced a public affairs program called “Conversations,” a series of three shows about conservation.
“On behalf of all of Entercom, we are delighted to support Conservation International’s efforts around Team Earth and the platform it creates to get this important message out to our listeners” said Jaimie Field, Director of Sustainability of Entercom Communications Corp. “I’m confident that our company, our partners and our 30 million listeners can make a difference.”
The three part public affairs series will cover topics ranging from use of carbon offsets to financing conservation and support for local livelihoods in poor nations to the critical need for freshwater and the amazing world of amphibians. The shows will air on Entercom radio stations across the country and can also be accessed on demand on Entercom.com and on TeamEarth.com.
“We are so pleased that our partnership with Entercom is launching through this series of radio shows including two of Conservation International’s closest friends - former Simpsons writer George Meyer and Stone Gossard of Pearl Jam,” said Julie Blackwell, Senior Director of Team Earth at Conservation International. ““We also appreciate Entercom's support of Team Earth in getting the word out about not only the work we do to conserve the environment, but also what their listeners can do.”
In the summer of 2010, Team Earth will present a series of Public Service Announcements (PSAs) that will focus on an ongoing campaign that encourages the fair and sustainable use of the earth's resources through individual action. The main objective is to illustrate how these individual actions, taken en masse, have the potential to make a profound impact. The PSAs will talk about everyday actions listeners can take to lessen their environmental footprint through an interactive online portal at TeamEarth.com. These actions are centered on five key issues, beginning with climate change and moving on to water, food, health and waste. The website contains a targeted list of manageable changes people can make, identified by scientists from CI and the non-profit organization, Rocky Mountain Institute, that have the potential to yield significant results.
Entercom’s $1 million grant to CI is part of its “1Thing Green Pledges” program, a corporate sustainability initiative designed to reduce the company’s environmental impact and further its commitment to good corporate citizenship. The program builds on the foundation of Entercom’s existing “1Thing” platform, an environmental awareness campaign that provides employees, listeners and business partners with actionable ways to start living greener lives. Entercom will commemorate Earth Day by preserving 230 acres of forest (10 acres in each Entercom market).
To find out more about the partnership between CI and Entercom, visit TeamEarth.com.
Conservation International (CI) applies innovations in science, economics, policy and community participation to protect the Earth's richest regions of plant and animal diversity in the biodiversity hotspots, high-biodiversity wilderness areas and key marine ecosystems. With headquarters in Washington, DC, CI works in more than 40 countries on four continents. For more information about CI, visit www.conservation.org
ENTERCOM COMMUNICATIONS (NYSE:ETM)
Entercom Communications Corp. is one of the five largest radio broadcasting companies in the United States, with a nationwide portfolio of 110 stations in 23 markets, including San Francisco, Boston, Seattle, Denver, Portland, Sacramento and Kansas City. Known for developing unique and highly successful, locally-programmed stations, Entercom is home to some of radio’s most distinguished brands and compelling personalities. The company has a long-standing commitment to responsible corporate citizenship and environmental stewardship. Entercom stations play a vital, hands-on role in improving their communities, providing over $100 million in annual support for local charitable organizations. www.entercom.com
Announced in September of 2009, Team Earth couples the power of Conservation International’s cross-sector partnerships and the credibility of science with mechanisms to inspire and enable individual behavioral change. Uniting businesses, non-profits, scientists, educators, individuals and children around collective action, Team Earth focuses on five core issues: climate waste, water, food and health. For more information about Team Earth, visit www.teamearth.com. Team Earth – are you in?