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Future for Life Strategy
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We are innovative problem-solvers. Our work is based on cutting-edge science, comprehensive partnerships, and concern for human well-being. With these three principles guiding us, we safeguard valuable species, preserve the most important landscapes and seascapes, and support communities that care for and rely on Earth's natural resources. To reach these goals, we focus on three strategies: dedicating ourselves to innovation, raising awareness about conservation, and maintaining business-like effectiveness. With this strategy, funded by the Future for Life Campaign, we achieve great things.

The Future for Life Campaign aims to reach concrete, measurable targets. Our campaign goals are to:

  • Save species in the most biologically diverse and irreplaceable regions of the world, which contributes to the vital balance of all living things. We are on track to ensure that there are no vertebrate extinctions where CI works between 2005 and 2010.
  • Conserve landscapes and seascapes – from tropical forests to crucial coastal habitats – to support human well-being, biological diversity, and natural resource preservation. To date, we have conserved over 143 million terrestrial acres and 80 million acres of marine area.
  • Empower local communities to ensure that responsible and effective use of natural resources happens around the world, for the benefit of local people. We have already succeeded in helping safeguard 32 million acres of indigenous area.
  • Develop innovative methods to address issues such as climate change, human well-being, and corporate best practices. In 11 countries we are undertaking carbon projects to benefit local communities, protect biodiversity, and address climate concerns.
  • Raise awareness of a conservation ethic and build a shared mindset in governments, development institutions, corporations, partner organizations, and local communities. A global consensus is emerging around concerns like climate change and the availability of fresh water, a movement in which we play a key role.
  • Guarantee effectiveness by developing a robust organizational infrastructure to support our work at home, in the field, and around the world. Over 85 percent of CI expenses go directly to conservation programs and only 4 percent to fundraising.

By focusing on these aspects of our natural environment and our approach to conservation, all of Earth’s creatures benefit – today, and for generations to come.

Every dollar we receive as a donation becomes part of the Future for Life Campaign, established to make these goals a reality.


Our strategy is drawn from our unique history. Find out more about CI.

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