Fight Global Warming with Java Jazz Festival 2008

2/28/2008

Life is a lot like jazz... it's best when you improvise... -- George Gershwin

Jakarta, Indonesia - At Jakarta International Java Jazz Festival 2008, life and jazz simultaneously improvise. In life, the human race needs to raise its environmental awareness. Improvisations are required to convey such message of environmental awareness; improvisations are also needed to survive and salvage livelihood from an alarming environmental situation. These improvisations are realized through a year long collaboration campaign named "Go Green" which was the brainchild of Java Festival Production, Metro TV and MRA Media. With the spirit to use their own mediums that they have created individually, the "Go Green" platform is non branding and non self promotional platform, but rather a joint commitment to purely encourage change through "do something!" At the Java Jazz Festival 2008, the first initiative is motored by 3 worldwide collaboration between Java Festival Production and conservation organizations, namely Conservation International Indonesia, The Nature Conservancy and WWF Indonesia.

Jakarta International Java Jazz Festival and these conservation organizations are encouraging the jazz audience to reduce their lifestyle-generated carbon emission. Carbon reduction efforts will include individual carbon calculation using a carbon calculator. In this activity, all jazz lovers are requested to give a faithful pledge to Mother Nature to love and protect it through small behavior changes in order to develop a more environmentally friendly lifestyle.

Jakarta International Java Jazz Festival, which will be held on 7, 8, 9 March 2008 at Jakarta Convention Center, is an annual grand musical event. This event is also a form of improvisation; it presents jazz�s improvisational nature to the public. Java Festival Production has succeeded in doing so for three consecutive years. Attracting more than tens of thousands of visitors, due to abundant media exposure, this event has captured the attention of millions. This ensures Jakarta International Java Jazz Festival�s capability to spread information, including those related to methods of improvising our way of living for a better life.

"Conserving nature is not only the sole responsibility of conservation organizations, but it is the responsibility of every human-being in this planet, including jazz lovers in Indonesia," said Dr. Jatna Supriatna, Regional Vice President Conservation International Indonesia. "Just by changing a little bit in your lifestyle, you will be able to bring a big impact to the conservation of this Earth," he added.

"We have learned so well from history that some world music stages have become significant milestones for echoing the messages for dealing with global social problems and improving human life quality. The participation of these conservation groups in Java Jazz Festival 2008 is expected to encourage Jazz-lovers here to reflect more on the importance of reducing our ecological footprints, and embracing green life-style," said WWF-Indonesia's CEO and Executive Director, Dr. Mubariq Ahmad. "A small step contributing in greening our life by Jazz audience would hence prevent the environment from being damaged. Now is the time to act albeit small," Mubariq continued.

"End of last year Indonesia hosted the biggest world conference on climate change in Bali. Early this year, we will again host the greatest musical event, Jakarta International Java Jazz Festival 2008. With its commitment to help build environmental awareness, the festival provides an opportunity for jazz lovers to learn first-hand about simple green changes they can make at home. It is an all-time high and that now more than ever people are looking for tangible ways to make a difference," said Rili Djohani, TNC Country Director. "I reiterate what Abraham Maslow once said that a musician must make music, an artist must paint, and a poet must write if he is to be ultimately at peace with himself. And I should add that whoever we are, we must do our part to protect nature, if we want to ultimately bring harmony to life. Just like jazz," she asserted.

Small changes, including changes from you, lead to a big significance for all living beings on Earth. So don�t just watch, do something and participate in conserving our beloved Earth.

Set your feet on Jakarta International Java Jazz Festival 2008, and you�re gonna be making a big step in conserving the environment we share. Jazz Do Green! Your Green is Our Green.

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Media Contacts:

Daniel Tumiwa
Java Festival Production
Email: danieltumiwa@gmail.com
Phone: +62 811 97 9998

Mustika Kusumaningtyas
Media Relations
Java Festival Production
Email: tika@javajazzfestival.com 
Phone: +62 818 43 7447

Diah R. Sulistiowati
Communications
Conservation International Indonesia
Email: dsulistiowati@conservation.org 
Phone:
+62 812 80 78472

Ahmad Fuadi 
TNC Director of Communications
Email:  
afuadi@tnc.org 
Phone:
+62 811 190 4055

Elshinta Suyoso-Marsden
Head of Communications & Outreach, WWF-Indonesia
Mobile: +62 816 1806321 and +62 811 969 0471

Conservation International (CI) applies innovations in science, economics, policy and community participation to protect the Earth's richest regions of plant and animal diversity in the biodiversity hotspots, high-biodiversity wilderness areas and key marine ecosystems. With headquarters in the Washington, D.C. metropolitan area, CI works in more than 40 countries on four continents. For more information about CI, visit www.conservation.org

The Nature Conservancy (TNC) is a leading conservation organization working around the world to protect ecologically important lands and waters for nature and people. To date, TNC and its more than one million members have been responsible for the protection of more than 6 million hectares in the United States and have helped preserve more than 41 million hectares worldwide including Indonesia. Starting with a program to support the management of the Lore Lindu National Park in 1991, TNC Indonesia is now implementing six terrestrial and marine conservation programs in East Kalimantan, Central and Southeast Sulawesi, West Papua, and East Nusa Tenggara. Visit TNC on the web at www.nature.org.

WWF is one of the world's largest and most experienced independent conservation organization, with almost 5 million supporters and a global network active in more than 100 countries. WWF-Indonesia's mission is to conserve biological diversity and reducing human impact through: Promoting strong conservation ethics, awareness and action in Indonesia society; Facilitating multi-stakeholders efforts to preserve biodiversity and ecological processes on eco-regional scales; advocating policies, laws and law enforcement that support conservation, and; Promoting conservation for the well-being of people, through sustainable use of natural resources. More about us, please visit our main website at www.panda.org; local at www.wwf.or.id and more about WWF-Indonesia member at www.wwfsupporter.org.

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