CI Partners with New Company Kango on Children’s Brand, Tales 4 Tomorrow™, to Encourage Kids to Learn about Endangered Species

2/10/2009

Portion of Proceeds Supports Conservation International Endangered Animal Projects Worldwide

Los Angeles, CA – Conservation International (CI) announced a three year partnership today with Kango on the Tales 4 Tomorrow™ (T4T) brand, which combines animal conservation with games for kids in an online virtual world. The T4T toy line will be exclusively distributed by Fiesta to specialty and gift channels, and will include eco-friendly plush toys, trading cards and the interactive website www.tales4tomorrow.com. While online, kids will be able to help choose CI projects to save endangered species.

As a key component to the T4T brand, each plush (MSRP: $19.99) and Fun Pack (MSRP: $4.99) comes with access to the T4T website – an online world that educates children about Endangered animals, and what they need to thrive and survive. The web site uses games, videos and virtual animal habitats to entertain, educate and empower children to help save Endangered animals around the world. The website allows kids to select one of four Conservation International Endangered species programs to which 5% of the proceeds of their sale will be donated. Additionally, T4T strives to make the products in an environmentally conscious manner, with the outer coat of the plush toys made from soy and cotton, and product tags made from recycled paper.

“It’s an honor to be working with Conservation International on such an important issue,” said Adam Unger, Kango’s senior vice president and general manager. “They are simply the best organization to support our mission. Tales 4 Tomorrow will donate 5% of proceeds generated by the sale of the plush toys to help save Endangered species worldwide. Our hope is that Tales 4 Tomorrow will raise awareness and inspire the next generation of CI members to improve our planet.”

“We are so pleased that proceeds from Tales 4 Tomorrow will support important endangered species projects through CI,” said Laura Bowling, senior vice president of communication at CI. “In addition to providing critical funding, Tales 4 Tomorrow’s focus on Endangered species will help kids learn about the importance of saving some of the world’s most threatened animals.”

The four projects that kids will choose to support through CI include:

  • The Big-Eyed Tree Frog
    One of the cutest, most prolific frog species, the big-eyed tree frog is a dynamic animal that will help raise the awareness of the conservation importance of this group and its habitat within the Eastern Arc Mountains of Tanzania.
  • Maintaining and Restoring Tiger and Rhino Habitat
    India's North Bank landscape is a vast area peppered with protected parks that harbor a host of animals and plants, including tigers and rhinos. The small size of some reserves means that animals must move between the protected areas, in search of food and water. This project will help maintain and restore important habitat linkages and promote practices that favor conservation.
  • International Tiger Coalition
    The International Tiger Coalition (ITC) is an alliance of 39 non-governmental organizations (millions of people) united under the common aim of stopping trade in tiger parts and products from all sources in order to secure a long-term future for wild tigers.
  • Panda Guardians
    The epicenter of the May 2008 Sichuan earthquake was in Wenchuan County, China, located at the eastern edge of the mountains in a biodiversity hotspot – a region where many endangered animals such as the giant panda and golden monkey live. CI is working with local partners and scientists to jumpstart a long-term project designed to help the local communities, wildlife, and natural ecosystems recover from this natural disaster.

Aside from the four projects, CI will advise the T4T team to ensure the animals and content represented in the product line are scientifically accurate, including the various activities included in the T4T website. The activities include games, videos, sending Tale Mail to friends and creating lush habitats where animal friends can live. T4T Plush and Fun Packs will be available in the first quarter of 2009 at toy and gift retailers as well as zoos, aquariums, and gift stores through Fiesta. For more information please consult www.fiestatoy.com.  

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Conservation International applies innovations in science, economics, policy and community participation to protect the Earth's richest regions of plant and animal diversity in the biodiversity hotspots, high-biodiversity wilderness areas and key marine ecosystems. With headquarters in the Washington, DC metropolitan area, CI works in more than 40 countries on four continents. For more information about CI, visit www.conservation.org.  

Kango (www.kangoonline.com) is a division of the G8R Group, which produces socially conscious green toys and accessories for kids. The new company is headquartered in Dana Point, CA.

The Tales 4 Tomorrow™ brand was created to inspire children to “Save the animals!” that are endangered around the world. Tales 4 Tomorrow is a lifestyle brand that promotes socially conscious, green fun. The brand’s launch includes 16 plush animals made with soy and cotton materials. Each plush toy comes with a donation code that gives a child access to our website, www.tales4tomorrow.com,  where they can play games, watch videos, meet our characters, send Tale Mail to their friends, and create lush habitats where their animal friends live. Fun Pack Trading cards include an assortment of cards including sticker, tattoo, flapper, pop-up, and 3D model cards. Tales 4 Tomorrow donates 5% of all proceeds to Conservation International programs that save endangered species around the globe. For more information please consult; www.tales4tomorrow.com.  

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