The Soil Tells People They Treat It Like Dirt In Film Series from Conservation International

11/3/2014

​Academy Award Nominee Edward Norton Lends Voice to Nature Is Speaking

Arlington, Va. (November 3, 2014) — Today, Conservation International spotlighted the fifth film in its provocative environmental awareness campaign Nature Is Speaking.  Voiced by Academy Award® nominee and CI board member Edward Norton, "The Soil" comes to life, scolding humans for mistreating the source that nourishes the crops that feed them.

"You have withered me away to less than half of what I used to be just over 100 years ago.  Are you paying attention, I am turning to dust," states The Soil.

Healthy and productive soil has always been necessary to humanity's survival. Soil is the foundation of our agriculture and economy. With a global population more than 7 billion people, we are putting more stress on the soil than ever before to feed the growing population. More than 75 billion tons of soil disappears each year and it can take over 500 years for nature to replace one inch of eroded soil.

Edward Norton on voicing "The Soil": "I come from a family of conservation activists, and so I've had a strong connection to nature all my life. My father has been a leader within the movement for over 30 years and has taught most of what I know about environmental conservation. While he would always take me hiking, camping and rafting, he also taught me that the spiritual value of the outdoors alone, is not enough to save nature against economic interests. We must realize that nature is absolutely essential for our survival, and we must act on that premise now. That's why I serve on the board of Conservation International and am also the United Nations Ambassador for Biodiversity."

The Soil film is available to view and embed from http://natureisspeaking.org/thesoil.html.

Conservation International (CI) has successfully created soil solutions.  By identifying what works, CI scientists are working towards uncovering solutions to end the global food crisis.  CI teams are also working with local communities and multi-national companies to end unsustainable agricultural practices and overfishing, replacing them with more responsible ones so Earth can continue to feed the world for generations to come.

Viewers can join the discussion by using #NatureIsSpeaking and the Twitter handle, @Soil_CI. HP will give $1 to Conservation International (up to $1 million) to support its international conservation work, for every use of the hashtag #NatureIsSpeaking on Twitter, Faceboook, Instagram, G+, Vine, LinkedIn, YouTube or Tumblr. Visit www.natureisspeaking.org for details.

Nature Is Speaking is a series of short films voiced by some of the biggest names in Hollywood including Penélope Cruz, Harrison Ford, Edward Norton, Robert Redford, Julia Roberts, Ian Somerhalder and Kevin Spacey. CI worked with the Audience Behavior Lab (ABL), a division of TBWA\Media Arts Lab, to create the film series under the creative direction of TBWA\MAL Chairman, Lee Clow.

 

###


Note to Editors: Conservation International's chief scientist Sandy Andelman, an expert on climate change and climate adaptivity, and the head of CI's Center for Environmental Leadership in Business John Buchannan, an expert on food and agriculture sustainability, are both available for interviews.

The Nature Is Speaking Newsroom contains available content and contacts for media (*Please Provide Image Credits*):  http://www.conservation.org/NatureIsSpeaking-Newsroom


About Conservation International (CI)
Since 1987, Conservation International has been working to improve human well-being through the care of nature. With the guiding principle that nature doesn't need people, but people need nature for food, water, health and livelihoods—CI works with more than 1,000 partners around the world to ensure a healthy, more prosperous planet that supports the well-being of people. Learn more about CI and the "Nature Is Speaking" campaign, and follow CI's work on Facebook, Twitter and YouTube
 

###

​Images Slideshow Carousel (half page)

Carousel Configuration

EditCarousel Title:
Edit Carousel Orientation:leftLeft
    EditAnchor tag for sticky nav (optional):[Optional]
    EditImage RenditionID Small:15[Optional]
    EditImage RenditionID Webkit:17[Optional]
    EditImage RenditionID Medium:18[Optional]
    EditImage RenditionID Large:19[Optional]

    Carousel Images

    Image

    EditImage:http://sp13.conservation.org/SiteCollectionImages/ci_79717095_Large.jpg
    EditImage Alt Text:Local villagers are provided with saplings to restore degraded areas of the Alto Mayo forest
    EditCaption Title:
    EditCaption Description:
    EditPhoto Credit:© Conservation International/photo by Chris Tuite
    Add another image...
    Remove this module
    ​​

    Request an Interview

    ,

    ,

    Related Content

    Other Media