"The Redwood," A Giant and Majestic Witness to Humanity's Plight

11/19/2014

​Academy Award Winner Robert Redford Brings Ancient Forest Tree to Life in Conservation International Film Series

Arlington, Va. (November 18, 2014) – Today, Conservation International (CI) spotlighted the seventh film in the provocative environmental awareness campaign called Nature Is Speaking.  Voiced by Academy Award® winner Robert Redford, "The Redwood" comes to life in dramatic fashion, teaching his sapling, voiced by granddaughter Lena Redford, how people have impacted the natural world.   

"They changed wolves into dogs, rivers into lakes and us into wood.  They started using this planet like it was put there just for them.  Act like they've got an extra one laying around," states The Redwood. 

The Earth's population is projected to grow by 2 billion people in the next 15 years, tripling the demand for food, water and energy.  The challenge of providing for that growing population without straining this important resource is poignantly underscored in Redford's narration. 

"When I was about 15, I went to work at Yosemite National Park.  It changed me forever.  Nature had carved its own sculpture, and I was part of it, not the other way around," said Robert Redford on the inspiration behind his performance as The Redwood.   

Nature is indeed essential to human life, and no ecosystem illustrates this better than forests.  Forests not only filter air and serve as vital watersheds, they also provide timber, food, and life-saving medicines.  Deforestation accounts for as much as 11% of carbon emissions, while standing forests absorb carbon and are essential to balancing Earth's climate.  Forests like California's majestic redwoods are also valued as a source of recreation and joy. 

For nearly three decades, CI has worked to ensure the world's most important forests are protected for future generations.  That work has helped to place nearly 40 million hectares (nearly 99 million acres) of forests under protection. CI has been working to make the sustainable use of forests the foundation of healthy societies around the world. 

Did You Know?

  • Forests anchor the ground and prevent farms and cities from avalanche, mudslides and downstream flooding
  • Forests provide natural filtration and storage systems that process nearly two-thirds of the water supply in the United States
  • The illegal timber trade generates $11 billion annual revenue for organized crime

Viewers can join the discussion by using #NatureIsSpeaking and the Twitter handle, @Redwood_CI. HP will give $1 to CI (up to $1 million) to support its international conservation work, for every use of the hashtag #NatureIsSpeaking on Twitter, Faceboook, Instagram, G+, Vine, LinkedIn, YouTube or Tumblr.  Visit www.natureisspeaking.org for details.

Nature Is Speaking is a series of short films voiced by some of the biggest names in Hollywood including Penélope Cruz, Harrison Ford, Edward Norton, Robert Redford, Julia Roberts, Ian Somerhalder and Kevin Spacey.  CI worked with the Audience Behavior Lab (ABL), a division of TBWA\Media Arts Lab, to create the film series under the creative direction of TBWA\MAL Chairman, Lee Clow.

View and Embed The Redwood Film
http://natureisspeaking.org/theredwood.html

Additional Content and Contacts for Media (*Please Provide Image Credits*) http://www.conservation.org/NatureIsSpeaking-Newsroom

About Conservation International (CI) 
Building upon a strong foundation of science, partnership and field demonstration, CI empowers societies to responsibly and sustainably care for nature, our global biodiversity for the well-being of people. Founded in 1987, CI is headquartered in the Washington, D.C. area and employs more than 800 staff in 30 countries on six continents, and has nearly 1,000 partners around the world.  For more information, please visit our website: www.conservation.org/ or visit us on FacebookYouTube and Twitter.

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