The Rainforest Clears the Air in Dramatic New Environmental Awareness Campaign from Conservation International

10/20/2014

​Academy Award Winner Kevin Spacey Lends Voice to "Nature is Speaking"

Arlington, Va. (October 20, 2014) Conservation International (CI) today spotlighted the third film—The Rainforest— in its new, provocative environmental awareness campaign called Nature Is Speaking

Voiced by Academy Award ® winner Kevin Spacey, "The Rainforest" comes to life in dramatic fashion, reminding humans that rainforests make life possible. 

"I have always been there for them and I have been more than generous.  Sometimes, I've given it all to them, now gone forever," states The Rainforest.

"The Rainforest" film is available to view and embed from www.natureisspeaking.org/therainforest.html

Viewers can join the discussion by using #NatureIsSpeaking and the Twitter handle, @Rainforest_CI.  HP will give $1 to Conservation International (up to $1 million)  to support its international conservation work, for every use of the hashtag #NatureIsSpeaking on Twitter, Facebook, Instagram, G+, Vine, LinkedIn, YouTube or Tumblr. Visit www.natureisspeaking.org for details. 

Rainforests filter water, offer medications and release oxygen. Did You Know?
  • Every second a slice of rainforest the size of a football field is mowed down. 
  • Deforestation accounts for more greenhouse gas emissions than all of the cars and trucks on Earth combined. 
  • Forests are the lungs of the Earth.  They absorb carbon dioxide from the atmosphere and release oxygen.
 
Conservation International works to ensure important forests are protected, including an area of about 99 million acres close to the size of the state of California.  However this isn't enough, CI is working to change the global economic framework that currently tells us trees are worth more cut than standing.

Nature Is Speaking is a series of short films voiced by some of the biggest names in Hollywood including Penélope Cruz, Harrison Ford, Edward Norton, Robert Redford, Julia Roberts, Ian Somerhalder and Kevin Spacey.  Conservation International worked with the Audience Behavior Lab (ABL), a division of TBWA\Media Arts Lab, to create the campaign under the creative direction of TBWA\MAL Chairman, Lee Clow.

Nature Is Speaking Newsroom contains available content and contacts for media (*Please Provide Image Credits*):

http://www.conservation.org/NatureIsSpeaking-Newsroom

About Conservation International (CI)

Since 1987, Conservation International has been working to improve human well-being through the care of nature. With the guiding principle that nature doesn't need people, but people need nature for food, water, health and livelihoods—CI works with more than 1,000 partners around the world to ensure a healthy, more prosperous planet that supports the well-being of people. Learn more about CI and the "Nature Is Speaking" campaign, and follow CI's work on Facebook, Twitter and YouTube

 
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