Conservation International (CI) today launches a new organizational identity
that clearly links biodiversity conservation with human well-being.
Humanity can no longer consider itself as something apart from the rest of
life on earth. If we - and the generations to come – are to maintain our quality
of life and improve the lot of the billions of people who are poor and hungry we
need to rethink our relationship with the planet. We have built CI's new
identity and a new approach to our work around this concept and introduced a new
mission and vision statement and a new corporate logo. Essentially, our message
is this: people need nature to thrive.
LEARN MORE: New Logo, New
CI's new approach is based around six priority initiatives aimed at enhancing
global food security, climate security, freshwater
security, health security, cultural security and the long-term contribution of diverse
species of plants and animals to human
IN DEPTH: Learn more about CI's
Peter Seligmann, CEO and Chairman of Conservation International said:
"Without healthy ecosystems we would not have the food, water and stable climate
that all societies depend upon. Our challenge is to reshape the most powerful
social force of our time – development – to include a deep-rooted understanding
that the conservation of nature with its full complement of species and
ecosystems is essential for economic growth and human well-being."
For nearly a quarter of a century CI has been a world-leader in finding
pragmatic, effective solutions to the world's environmental problems, and has
worked closely with heads of state and governments, the world's largest
corporations and philanthropists, other non-government organizations and civil
society groups in more than 40 countries around the world to ensure the survival
of the world's most valuable ecosystems and species.
Our success is rooted in ensuring that conservation generates clear benefits
for the people who live in and rely on the important places where we work. CI's
new organizational identity builds on this with a more intense focus on how a
healthy planet better supports humanity, and how development must be managed to
make this possible.
Mr. Seligmann added: "Our new logo represents our new mission and strategy,
and most importantly our vision of a healthy blue planet supported by a
sustainable, green development path."
Notes for editors:
Conservation International's new mission and
vision statements are:
Our Vision: We imagine a healthy, prosperous world in which societies
are forever committed to caring for and valuing nature, our global biodiversity,
for the long-term benefit of people and all life on Earth.Our
Built upon a strong foundation of science, partnership and field
demonstration, CI empowers societies to responsibly and sustainably care for
nature, our global biodiversity, for the well-being of humanity.
The logo design was undertaken by Chermayeff & Geismar, New York City.