"Flower" Opens Up About Life Saving Role in Thought Provoking Awareness Campaign from Conservation International

12/1/2014

Academy Award® Winner Lupita Nyong'o gives voice to one of life's greatest muses in newest "Nature is Speaking" film

Arlington, Va., USA — Today, Conservation International (CI) spotlighted the latest film in its provocative environmental awareness campaign called Nature Is Speaking.  Joining the Nature Is Speaking spectacular cast, Actress Lupita Nyong'o, brings "Flower" to life in dramatic fashion, reminding people that each bloom is as vital for human survival as it is stunningly beautiful.  

"Yes, I am beautiful, I've heard it before, and it never grows old" states Flower.  "But, here's the thing, life starts with me."

Timelessly used as symbols of romance and fertility, the delicate petals of flowering plants are capable of producing more than just brilliant colors and emotional triggers.  Wild flowering plants provide us services that allow us to survive, such as providing clean water, clean air and serving as producers in the food chain.

Domesticated flowering plants are responsible for producing hundreds of everyday essential items from food to life saving medication. Domesticated flowering plants give us these commodities – including rubber, sugar, coffee and cocoa – that allow human beings to thrive on the planet. Their abundance and survival is important to the multi-billion dollar global agriculture industry as it is to small holder farmers.

CI works to protect areas around the world where flowering plants and their pollination are critical to ecosystems and agriculture.  For example, CI is working to protect the Cape Floristic Hotspot, the world's only region encompassing an entire floral kingdom and home to South Africa's crop pollinators. CI is on the ground working with coffee farmers in partnership with the Starbucks Coffee Company to promote sustainable growing practices and create new income streams from forest conservation. 

Did You Know?

  • Medicines made from the rosy periwinkle flower have increased survival rates from childhood leukemia by 85%
  • Worldwide, roughly 1,000 plants grown for food, beverages, fibers, spices, and medicines need to be pollinated in order to produce the goods on which we depend.
  • In the United States, pollination made possible by flowers, produces $40 billion worth of products annually

 Nature Is Speaking is a series of short films voiced by some of the biggest names in Hollywood.  Nyong'o is the latest to join Penélope Cruz, Harrison Ford, Edward Norton, Robert Redford, Julia Roberts, Ian Somerhalder and Kevin Spacey who have all lent a voice to nature.  CI worked with the Audience Behavior Lab (ABL), a division of TBWA\Media Arts Lab, to create the film series under the creative direction of TBWA\MAL Chairman, Lee Clow.

Viewers can join the discussion by using #NatureIsSpeaking and the Twitter handle, @Flower_CI.  HP will give $1 to CI (up to $1 million) to support its international conservation work, for every use of the hashtag, #NatureIsSpeaking, on Twitter, Faceboook, Instagram, G+, Vine, LinkedIn, YouTube or Tumblr. Visit www.natureisspeaking.org for details.

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View or embed the film Flower from: http://www.conservation.org/newsroom/pages/media-resources.aspx.

For more information, media contacts and content please visit the Nature Is Speaking newsroom:  http://www.conservation.org/NatureIsSpeaking-Newsroom

About Conservation International (CI)

Since 1987, Conservation International has been working to improve human well-being through the care of nature. With the guiding principle that nature doesn't need people, but people need nature for food, water, health and livelihoods—CI works with more than 1,000 partners around the world to ensure a healthy, more prosperous planet that supports the well-being of people. Learn more about CI and the "Nature Is Speaking" campaign, and follow CI's work on Facebook, Twitter and YouTube.

 

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