Traditional fishermen from Marine and Coastal Extractive Reserves will participate in a project that aims at tracking fish from net to plate
Rio de Janeiro, Brazil (9 May 2014)
- Conservation International’s 'More Sustainable Fisheries
' project is one of the four winners of the Google Impact Challenge| Brazil
competition. The announcement was made yesterday, May 08, at an event held in São Paulo. Three other local non-profits also won the full prize of 1 million Reais (US $435,000) each: Geledés Black Women's Institute, elected by public vote through the Internet; Zero to Six Institute; and My Rio, both chosen by a panel of judges like CI.
Guilherme Dutra, director of CI’s Marine Program in Brazil and architect of the project, attended the ceremony accompanied by Carlos Alberto Pinto dos Santos, the Executive Secretary of the National Commission for the Strengthening of Marine and Coastal Extractive Reserves, CI-Brazil 's partner in this initiative.
CI-Brazil’s project "+ Sustainable Fisheries" aims at improving transparency to the production chains and the commercialization of fisheries in Brazil, helping endangered species and making fishing a more sustainable activity. “We will develop a system for tracking fish from net to the consumer’s plate, using QR codes that can be accessed on cell phones. Our goal is to improve the quality of the marine environment and secure sustainable livelihoods for fishermen,” says Dutra. "Conscious consumers will be able to use the application to ensure that the purchased fish is certified."
He added, “in two years, we expect the system to be available for 60,000 families of traditional fishers living in the 22 marine extractive reserves of Brazil. We believe that, once the tool is developed, other CI programs working with fisheries worldwide can also benefit from such an app, amplifying the initiative."
The Google Impact Challenge awards non-profit projects that use innovation and technology to promote social change, with impact to local communities. Held for the first time in Brazil, 751 projects were entered.
The winners will develop their projects in a 2-year period and will receive assistance from Google to make their ideas a reality. The other six finalists won 500,000 reais (US $220,000) each as a contribution to advance their initiatives. They are: Instituto Mamirauá, Instituto Socioambiental, Instituto Igarapé, Associação O Eco, Open Knowlege Foundation and Associação Juntos com Você.
For more information, contact:
Isabela de Lima Santos, Communications Coordinator, Conservation International Brazil
Office 55 30.380-110
Note to editors:
Conservation International (CI) – Building upon a strong foundation of science, partnership and field demonstration, CI empowers societies to responsibly and sustainably care for nature, our global biodiversity for the well-being of people. Founded in 1987, CI is headquartered in the Washington, D.C. area and employs more than 800 staff in 30 countries on six continents, and has nearly 1,000 partners around the world. For more information, please visit our website at: www.conservation.org
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