CI in China Wins Award for Communicating Climate Change

12/12/2007

Concert Series Campaign Honored for Promoting Awareness of Nature

Bali, Indonesia The Conservation International-Shanshui Center for Nature and Society (CI-Shanshui) has received an international award for its innovative campaign that raised awareness of nature and climate change for more than 80,000 concert-goers at the Forbidden City�s popular summer music series.

The campaign titled "For Our Natural Splendor, Gateway to Music" held China�s first major carbon-neutral event by planting 1,132 camphor trees in the Mountains of Southwest China Biodiversity Hotspot to offset the 126 tons of carbon dioxide emitted from the electricity and travel for the 60 concerts. In addition, a high-tech thermal insulation screen donated by CI�s long-term partner 3M was put on the south-facing glass wall of the concert hall to save 7.8 tons of carbon dioxide emissions during the summer season through reduced use of air conditioning.

Those attending the performances learned about climate change and used a carbon calculator, with thousands pledging to reduce their carbon footprint. The hallway of the concert hall included a gallery of photos from the National Geographic Society (NGS) and a Nature Sound Cinema with audio recordings by National Public Radio (NPR) that allowed people to see and hear nature from around the world. In addition, the Aug. 5 concert featured nature images and sounds presented by NPR�s Radio Expeditions series.

The Communicators for Sustainable Development Network (COM+) honored the campaign with its 2007 Climate Change Communications Award, worth $10,000 U.S.

"This campaign occurred at just the right time for China because it created momentum for greater public awareness of climate change and conserving nature as the nation prepares to host the 2008 Olympic Games," said CI-Shanshui Director Dr. Lu Zhi.

CI-Shanshui has launched a comprehensive Green Olympics campaign, titled "For Our Natural Splendor," that seeks to raise awareness and support for an environmentally friendly Beijing Games by suggesting specific conservation actions people can take to leave a lasting legacy for a healthy planet and healthy families.

Since the concert series, CI-Shanshui has continued this campaign with a "Gold Medal Forest Initiative" to encourage those attending the Olympics to offset their carbon footprint through planting forest in the biodiversity-rich Mountains of Southwest China.

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